So, I’ve been wrapped up in this project lately, and I figured I’d share a bit about what I’ve been up to. Remember how I mentioned working in branding? Well, this recent gig was quite the ride. Picture this: a pizza joint over in China called Homeslice Pizza. Yeah, they serve up some pretty tasty pies, but they were feeling like their brand just wasn’t hitting the mark with their crowd. They had this whole vibe going for them—think New York slices with that unmistakable New York attitude—but their branding didn’t quite match up.
So, yours truly got roped in to help out. We dove deep into research, held some brainstorming sessions, and got down to business. It was all about figuring out what made them tick, what their customers wanted, and how to bridge that gap. After some serious soul-searching (and a fair amount of pizza tasting, of course), we came up with a plan to give their brand a whole new lease on life.
From brand strategy to creative direction, design, and even some slick copywriting, we covered all the bases. We wanted to make sure every little detail was just right, from the logo to the signage hanging outside their door. And let me tell you, when we finally launched their latest product, it was like music to our taste buds.
Oh, and speaking of keeping up with what’s happening in the world of design, I’ve been checking out Behance like it’s my morning paper. Found some seriously inspiring stuff on there lately. You should definitely give it a look sometime—lots of cool projects to like and follow.
https://www.behance.net/gallery/168628177/Supporting-HOMESLICE-PIZZA-to-their-delicious-future
Anyway, that’s the scoop on my latest adventure in branding. It’s been a wild ride, but I wouldn’t have it any other way. Catch you later!