Blog

  • I recently work on the Fira Phuket Beach Club project involved extensive design and sourcing, including furniture, lighting, and interiors, aimed at creating a cohesive brand experience. The project emphasized modern interpretations while maintaining authenticity. You can read more about the project here. However a new and exciting part of the project was furniture design.…

    Beach club furniture from Java!
  • So, I’ve been wrapped up in this project lately, and I figured I’d share a bit about what I’ve been up to. Remember how I mentioned working in branding? Well, this recent gig was quite the ride. Picture this: a pizza joint over in China called Homeslice Pizza. Yeah, they serve up some pretty tasty…

    Restaurant Branding in Shanghai – Pizza!
  • Mavis Chen, a London-based Art Director & Multi-disciplinary Designer, announces her diverse expertise in Art Direction, Branding, Digital Marketing, Digital Design, Content Creation, Photography, and Styling. With a focus on delivering results and creating impactful visual experiences, Mavis Chen’s portfolio reflects a commitment to quality and collaboration. For more information, visit wavymavy.com

    Mavis gets a website update!
  • “Intimate Reverie” is a captivating, vertically elongated painting that captures a moment of vulnerability and affection between a young woman and her canine companion. The artist masterfully blends realism with a hint of dreamy abstraction, inviting the viewer into this tender scene.

    New Painting – Intimate Reverie
  • Something that started off as a doodle i guess!

    What am i painting?
  • A Look at the Renovation Project in Bali Hiding out in Bali during the pandemic, i’ve been doing this! Follow the updates on insta https://www.instagram.com/botanivilla/ Nestled amidst the lush greenery and picturesque landscapes of Bali, Botani Villa is a dream getaway for many. This hidden gem has long been a popular choice for tourists and…

    Breathing New Life into Botani Villa:
  • Bali or Shanghai a conversation that comes up a lot while we’re talking to clients is how can we quantify value for money? And it’s a great question, no doubt branding is the number one differentiator for a business in the market, especially if your product or service is not unique. But if you have…

    Is it possible to quantify branding?
  • Just bumping up a listing here. https://www.campaignasia.com/agencyportfolio/Company/6560,advertising-agency,thread-design.aspx#.Xv1HWygzZnI

    Just about the best thing we’ve ever made
  • It’s been a while since I’ve posted here, but this one is worth a look. Who doesn’t love craft beer branding.

    Beast of the East, a Branding project in Shanghai
  • I made my first movie, a horror comedy. Of course.
  • I can hardly believe it, it’s been a decade since I started an agency! And now almost 12 years in China. How did that ever happen?

    10 years of Thread
  • Was recently asked to write and article for a local publication as to how Thread approaches wechat marketing. Full text will in web format on Thread’s website.

    First Article in STATUS magazine by city weekend.
  • It’s been a while since I took the team on holiday, this year we decided to take a bus five hours from shanghai down to pu tuo shan, dress up as princess’s and play board games. obviously!        

    Disney Princess Party in Pu Tuo Shan!
  • Probably the biggest project over at Thread, I’m massively proud of the team for this one. A few pictures below of a real milestone in our evolution.  

    Mercedes Me Launch in Beijing