I recently worked on the Fira Phuket Beach Club project involved extensive design and sourcing, including furniture, lighting, and interiors, aimed at creating a cohesive (love that word) brand experience. The project emphasized modern interpretations while maintaining authenticity. (totally didn’t get AI to write that) However a new and exciting part of the project was furniture design. When designing for coastal (mmm coastal) luxury, the right furniture makes all the difference. Beach clubs demand pieces that blend durability with style, standing up to sun, salt, and sand while exuding laid-back elegance. Blah blah, the rest of it is on Thread
